SESAC Latina Signs Urban Sensation Valentino
An influential creator of urban music for over 20 years, the Puerto Rican singer and songwriter Valentino has signed a worldwide contract with SESAC Latina to represent his public-performance rights.
Valentino is managed by the Colombian label La Industria INC, one of Latin music's fastest-growing companies. With over 1 million subscribers on his YouTube channel, he a major viral star. His recent single "Tú y Yo" featuring Nicky Jam and Justin Quiles surpassed 77 million views on YouTube, while his previous single "Bésame" featuring Manuel Turizo has a total of over 440 million views.
Born Peter González Torres in Puerto Rico, Valentino spent 15 years as half of the seminal urban duo Magnate y Valentino before embarking on a solo career.
Bringing a sunny, romantic vibe to his compositions and performances, Valentino is poised to become a major force in urban music's continued globalization.
Celeste Zendejas, Director of Creative Services, welcomed Valentino to SESAC Latina: “As a trend-setter for 20 years, Valentino is a highly respected name in the music industry. Now, the world is going to enjoy his universal appeal as a songwriter and a frontman.”